Exploring sustainability communication, storytelling and best practice, one post at a time
Building an international brand isn’t just about logos, services, target audiences, processes and sales. It’s about people. Here’s a story that illustrates why I believe this to be the case.read more
If you want to create content for international audiences that will interest, engage and resonate with non-native English speakers and native English speakers alike, it’s a good idea to use a neutral or global form of English that everyone is able to understand. This short post tells you why.read more
Do you randomly plan and post your social media posts, or do you try to post content during times when your content is most likely to be read? If the former, then you could be missing out on traffic and engagement, which can’t be a good thing if you’re spending time...read more
Using stories to explain and engage when presenting I love this story: Christopher Wren was a famous English architect and builder who lived from 1632-1723. Legend has it that he was walking past three stone cutters working on the rebuilding of St. Paul’s cathedral....read more
How you open your presentation can immediately engage your audience, or it can “turn them off” to whatever it is that you plan to share. If your opening is blank or boring or unclear, it can be difficult to recover and get the audience to join you on the journey...read more
The most effective story that you can tell to inspire, persuade or inform ISN’T the one you tell to someone in your audience, it's the one the person tells himself. Consider this story that I heard from the wonderful, but late, Anthony De Mello: A man who took great...read more
Talent versus practice – a follow-up on practising storytelling to develop exceptional communication skills
A while ago, I wrote about the value of practising storytelling in order to improve your storytelling skills and use them to strengthen your communication. Someone wrote to me recently, lambasting me for relying on my experience in this area and pointing me in the...read more
I was working with a rather brilliant physicist recently, helping him prepare a poster and a presentation for an up-coming conference. We had worked on his content, introducing engaging stories to introduce and contextualize the of facts and figures that his audience...read more
I was delivering a storytelling performance recently and as usual, I spent a lot of time after the performance talking to members of the audience who want to chat, about the stories or themselves and so on. The very last person to come up to me was a professor from...read more
Over the last two weeks, I’ve been doing research into climate change denial and it’s clear to me that part of the problem is that when we communicate the challenges of climate change, we forget to communicate the opportunities. There are so many opportunities, not...read more
An encounter with a homeless man in New Orleans leaves me with a story that I occasionally tell and that always makes listeners rethink their assumptions about the invisible people on our streets.read more
If you own a business or run a business anywhere in the world, social media has – without doubt – appeared on your radar. One of the things about running a business and building a brand is consistency – consistency in your story, your logo, the level of service you...read more
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