Do you randomly plan and post your social media posts, or do you try to post content during times when your content is most likely to be read?
If the former, then you could be missing out on traffic and engagement, which can’t be a good thing if you’re spending time and money trying to engage people. You can read through infographics and read a dozen posts to find out when you ought to be posting, or you can scan our tips, carefully curated for you.
These tips all relate to B2B posting on Facebook, Twitter, LinkedIn, Instagram and Google+.
The best days to post on Facebook: Thursday and Friday, with Friday having +-10% upwards spike thanks to the up-coming weekend.
The best times to post on Facebook: At 1pm to get the most shares, and at 3pm to get the most clicks.
The less people want to be at work, the more they are on Facebook – Buddy Media
The best days to post or tweet on Twitter: Monday to Friday – weekends and Wednesdays seem better for B2C.
The best times to post or tweet on Twitter: At 5pm for highest retweets, 12pm and 6pm for clicks.
Users are 181% more likely to be on Twitter during a commute, and 119% more likely to use Twitter during work or school hours. – Twitter
The best days to post on LinkedIn: Tuesday, Wednesday and Thursday.
The best times to post on LinkedIn: Tuesday, 10am-11am for clicks and shares, according to AddThis. Fannit, however, suggests that Tuesday-Thursday from 7am-8am and 5pm-6pm is the best time to post.
LinkedIn is primarily used by business users, so it makes sense that weekdays are the best days to post. It also makes sense that just before and just after work are prime times.
The best days to post on Google+: Monday through Friday, with Wednesdays being the most successful, according to LouiseM.
The best times to post on Google+: Buffer suggests that late mornings on weekdays get the most activity, and apparently 9am-11am on a Wednesday is a particularly good time to post.
Many people on Google+ seem to be lurkers rather than active engagers, so don’t get too disappointed if you don’t have any interaction.
The best days to post on Instagram: Any day of the week, although Trackmaven hints at a slight dip on Sundays, and SimplyMeasured suggests that Mondays and Thursdays are your best bets.
The best times to post on Instagram: Lunchtime from 11am-1pm and 7-9pm seem to be the best times for engagement, according to a 2018 poll conducted by Later.
“Remember that you need to make sure that your timing is right for your audience’s timezone – there is no point in posting at 9am GMT when your clients are in the US and are fast asleep!”