What we do
Whether you’re aware of it or not, you’re already telling stories.
What your employees and clients and suppliers say about you? That’s part of your story. What your brand says about you? That’s part of your story. How you present yourself online and offline, how you market your business and your products and services? All part of your story.
The question is this: is the story that’s out there the story you want to be telling? Is your story consistent internally and externally, and congruent across all your different channels, or is it an organically-grown mish-mash that leaves your message unclear and muddy?
Strategic narratives & change stories
If you want to uncover stories in your organisation, assess the stories that you’re already telling, and then drive change from the inside out, this is for you. Part branding exercise, part internal assessment, our work with story goes hand in glove with strategic and organisational change.
Typically, we’ll work with your leadership team, your suppliers, your staff and your customers to find your existing story or stories. Then we’ll compile and review those stories with your leadership team. If the stories align with your vision, you have a pile of powerful stories that you can use to reinforce your vision in all your communications, internally and externally.
If the stories don’t align, then we have valuable information about where disconnects exist, and we can get to work changing the stories so that when you’re ready to implement your change strategy, the stories you tell are consistent within your organisation and without.
Whatever happens, when we have the right set of stories, we can help you polish them so that they are ready to share.
What to expect:
Business storytelling consulting, Change strategy, 360° story research, Brand strategy and positioning, Uncovering “disonnects”, Getting your messaging right
Story to connect and engage
Perhaps you already have a clear idea of your stories and you know that what you stand for, and the stories people are sharing about you are congruent, and what you really need help with is turning dry facts, figures and information into content that engages your audience AND informs them.
Let us help you to use story as a communication tool to connect and engage
We can help you uncover the important information that you need to be communicating, cloak that information in story to make it fresh and interesting and easy-to-understand, and then we can help you share your stories across a range of communication channels.
From writing impactful content for your website and articles, and creating bite sized stories for social media channels that pull interest, to helping you draft video scripts, presentation outlines and print material that engages, we can help you find, refine and share your stories on the right channels.
Some of the ways we can help include:
Story research; Story crafting: Content marketing management: Content writing: Content editing; Channel management; Social media management; Campaign management; Marketing insights; Web, digital, design & branding support
Story & communication skills
The people in your organisation are already storytellers but using stories in business requires a few new skills and different ways of looking at content, communication and people.
We offer three practical programmes for leaders and individuals who are the face of your business – business storytelling training, public speaking and presentation skills training, and cultural intelligence training. They all help you find and tell stories that resonate.
If you prefer a one-to-one approach, we also offer one-to-one training and coaching.
We also offer keynotes and talks about storytelling, communication and business for conferences, events and Learn@Lunch sessions.
Training and workshop themes include:
Business storytelling; Public speaking and presentation skills; Cultural intelligence sessions; Using global English; Practical training on social media, WordPress, writing, SEO and more
Intrigued? Let’s talk.
What you have to say deserves to be heard. Let me help you find and tell your story in the right way, to the right people.
Get in touch to tell me a bit about you, and we’ll schedule a time to speak.
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